Global strategy of Netflix Essay Example | Topics and Well Written Essays - 2000 words

orbiculate strategy of Netflix - Essay ExampleAn evaluation of the environment of Netflixs business is essential in run to undertake suitable strategies for the growth of internet based entertainment services of Netflix. Netflixs business mandatory the company to expand to international markets to take advantage of the change in lifestyle and entertainment of the households. The political environment and the state laws were important considerations for Netflix as they had to acquire licenses from the owners of TV shows as well as depiction studios for streaming their services through the internet. The environment in the industry underwent technological advancement as increase number of electronic devices like the cables fiber optics appeared in the stores. This allowed the households to connect the internet to the household TVs for the purpose of viewing. The social changes also showed inclination of the customers towards easy access to the streaming movies and TV shows on the in ternet rather and cut the crowd of the theaters (Fitzroy and Herbert, 2007, p.47).The internet based entertainment industry witnessed intense rivalry between the several players as they launched their services on unlimited streaming of videos, TV shows and movies to be watched by the customers. Netflix had to adopt business strategies charge their competitive position in mind. There were new entrants in the industry looking to capture the market. Hulu Plus, amazon Instant Video are the products of the new entrants that challenged the business of Netflix with similar services.