UK Retail Case Study Example | Topics and Well Written Essays - 3000 words

UK Retail - Case Study ExampleAppendix A illustrates the state of the international sell industryTescos international expansion programs is not limited by its consumer businesses, they are aiming to launch extensive work and related markets into new markets because of two major motivations establishing their leadership in these developing markets and maximizing existing capacities (Corporate insure UK, 2004).Tesco, is a global leader in selling that is based in Britain. Recent vertical and crosswise expansion of the company require now included in its portfolio agriculture, packing, merchandising and in stagetingion technology (Tesco, 2006a). neighboring to only to Carrefour, it Europes supermarket industry and is ranked eight in the global industry. Aside from its supermarket operations to has recently its retail interest expanded its retail interest to the convenience line of descent industry. Among its outlets are Tesco Extra, Tesco superstores, Tesco Metro, Tesco Express and T&S (Corporate Watch UK, 2004). ... Table 1 details existing stores and projected openings for 2006-2007. It also is aiming to strengthen its market aim in the countries it is already in by increasing the takings of stores in operation as rise up as increasing the volume of its products in the market (Johansson, 2001)..Tescos abroad expansion is one of the major factors that have led to present growth trends. It has maintained its strategy of buying existing grocery chains instead of starting from scratch in new markets. This has allowed them to secure key locations and ease to the new market to a greater extent easily (Corporate Watch UK, 2004). From current targets of Tesco, it expects to have to increase its stores by 26%, increasing its total number of stores to around 3,700 stores. Size and FormatsSize of Stores is defined by the store format. The different categories of the store is part of the cause to capture various market segments and they may be located near eac h other and be considered as indirect competition of other category stores. Table 2 details the different store format and their respective sizing and selling areas. Tesco Extra stores first opened to the public in 1997 and bear the full range of products found in all Tesco stores. They are classified as hypermarkets. The first traumatise carries food products while the second floor caries non-food items. They are comparative in size and format with Wal-Mart Supercenters. An average of twenty Tesco Extra stores are opened annually (Tesco, 2006d). Tesco stores follow the traditional size and format of supermarkets and are the oldest format used by the company. It also the usual type of store opened overseas (Tesco, 2006a). Tesco Metro stores are less than